OUR STORY
A club built for more from life.
Apex brings useful privileges, elevated experiences and thoughtful support into one modern membership, shaped around the way people actually live.
THE IDEA BEHIND APEX
Why Apex was created.
The best parts of modern life rarely sit neatly in one place. Travel benefits live in one programme, everyday savings in another and memorable experiences somewhere else entirely.
Apex was created to bring those worlds together. The ambition is simple: one trusted club that adds genuine value across dining, retail, travel, hotels, wellness and experiences without making membership feel complicated.
It is not about collecting the longest possible list of offers. It is about creating a considered mix of benefits people will actually want to use, supported by partners whose quality reflects the club.
OUR GUIDING PRINCIPLES
What we stand for.
Carefully selected partners and experiences.
Quality
No complicated points systems or confusing rewards.
Simplicity
Benefits designed to be used and enjoyed.
Value
Continuously expanding opportunities for members.
Growth
CHOSEN FOR QUALITY
Carefully selected partners.
Every Apex partner is chosen with member value in mind.
We're focused on building a network of quality restaurants, cafés, fitness providers, lifestyle brands and experience partners that members genuinely want to engage with.
Rather than overwhelming members with thousands of offers, we aim to create a curated collection of meaningful benefits and opportunities.
A PERSONAL NOTE
A message from our founder.
“Premium should feel considered, not complicated.”
When I created Apex Lifestyle Club, the vision was simple: build a membership that I would genuinely want to use myself.
As someone who enjoys discovering great restaurants, travelling, attending events and experiencing new opportunities, I saw an opportunity to create a club that brings these experiences together under one membership.
Apex is being built with a long-term focus on quality, value and member experience. Every new partner and opportunity is considered with our members in mind.
Thank you for being part of the journey.
Thomas Wakefield
Founder & Director
Apex Lifestyle Club
THE JOURNEY AHEAD
We're just getting started.
Apex Lifestyle Club is continuing to grow its partner network, member benefits and experiences.
As the club evolves, members can expect new opportunities across dining, fitness, lifestyle and events, alongside exciting future developments designed to elevate the membership experience even further.
YOUR PLACE IN THE CLUB
Join the Apex community.
Follow Apex Lifestyle Club for the latest partner announcements, member benefits, exclusive experiences and behind-the-scenes updates as we continue to build the club
