Last Updated: July 2026

These Partner Terms & Conditions ("Terms") govern participation in the Apex Lifestyle Club Partner Programme, operated by Apex Lifestyle Group Limited ("Apex", "we", "our" or "us").

By becoming an Apex Lifestyle Club partner, you agree to these Terms.

1. About Apex Lifestyle Club

Apex Lifestyle Club is a premium lifestyle membership programme connecting members with carefully selected hospitality, travel, leisure, wellness and lifestyle businesses across the United Kingdom.

Our mission is to provide members with access to exceptional experiences while creating meaningful value for our partner businesses through long-term, collaborative relationships.

2. Our Partnership Philosophy

At Apex Lifestyle Club, we believe our partners are at the heart of everything we do.

Our philosophy is to build long-term relationships with carefully selected businesses that share our commitment to delivering exceptional experiences. We believe the strongest partnerships are built on trust, collaboration and mutual value.

Rather than simply listing offers, we aim to work closely with our partners to create genuine opportunities that enhance the experience of our members while supporting the continued success and growth of our partner businesses.

3. Becoming a Partner

Partnership applications are reviewed individually.

Acceptance into the Apex Partner Programme is entirely at Apex's discretion.

Submitting an enquiry or application does not guarantee acceptance.

Where a partnership is agreed, both parties will confirm the member benefit, promotional activity and any additional arrangements in writing.

4. Partner Benefits

Partners may receive a range of promotional opportunities, including but not limited to:

• Inclusion within the Apex members' portal

• Promotion on the Apex website

• Social media features

• Newsletter inclusion

• Marketing campaigns

• Member referrals

• Collaborative promotional opportunities

• Invitations to future Apex events or experiences (where applicable)

The level and frequency of promotion may vary depending on the nature of the partnership.

5. Partner Responsibilities

Partners agree to:

• Honour the agreed member benefit or offer.

• Treat Apex members professionally and fairly.

• Ensure staff are made aware of Apex member benefits where reasonably practicable.

• Notify Apex promptly of any changes to offers, opening hours or business information.

• Maintain accurate contact details.

• Operate their business in accordance with all applicable laws and regulations.

6. Member Benefits

Partners remain responsible for determining:

• The benefit offered

• Any exclusions

• Availability

• Booking requirements

• Redemption process

• Expiry dates

• Any additional terms

Partners may amend or withdraw benefits by providing Apex with reasonable notice.

Where possible, Apex will update member information promptly.

7. Marketing & Promotional Materials

From time to time, Apex may provide promotional materials such as:

• Digital marketing assets

• Website listings

• Social media content

• Window stickers

• Partner graphics

• Marketing toolkits

Partners are under no obligation to display printed promotional materials.

Any promotional material displaying a partner's branding will be shared for approval where appropriate.

8. Branding & Intellectual Property

Each party retains ownership of its own:

• Business name

• Logos

• Branding

• Trademarks

• Marketing materials

• Intellectual property

Neither party may use the other's branding without prior permission, except where agreed for the purpose of promoting the partnership.

9. Website & Social Media

By joining Apex Lifestyle Club, partners grant Apex permission to:

• Display their business name

• Display their logo (where supplied or authorised)

• Describe the agreed member benefit

• Link to their official website

• Link to their official social media channels

Partners may request corrections or updates at any time.

10. Non-Exclusivity

Unless otherwise agreed in writing, all Apex partnerships are non-exclusive.

Partners remain free to participate in other loyalty programmes, promotional campaigns or marketing initiatives.

11. Fees

Unless otherwise agreed in writing, participation in the Apex Partner Programme is free of charge.

Should Apex introduce optional premium partnership opportunities in the future, participation will remain entirely voluntary.

12. Liability

Each partner remains solely responsible for:

• Products and services provided

• Customer service

• Pricing

• Health and safety

• Food safety

• Insurance

• Compliance with applicable legislation

Apex Lifestyle Club acts solely as a membership platform and accepts no responsibility for goods or services provided by independent partner businesses.

13. Confidentiality

Both Apex and its partners agree to treat confidential information responsibly.

Neither party will disclose confidential business information obtained through the partnership except where required by law or where prior written consent has been provided.

14. Ending the Partnership

Either party may end the partnership at any time by providing written notice.

Following termination:

• Apex will remove the partner from future promotions within a reasonable timeframe.

• The partner will cease promoting themselves as an Apex partner.

• Historic marketing content already published (such as social media posts or newsletters) may remain available where removal is not reasonably practicable.

We sincerely hope every partnership is long-lasting, but we respect that circumstances may change over time.

15. Changes to These Terms

We may update these Partner Terms & Conditions from time to time.

The latest version will always be available on the Apex Lifestyle Club website.

Continued participation in the Partner Programme constitutes acceptance of any revised Terms.

16. Governing Law

These Terms are governed by the laws of England and Wales.

Any disputes arising from these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

17. Contact Us

If you have any questions regarding these Partner Terms & Conditions or becoming an Apex Lifestyle Club partner, please contact:

Apex Lifestyle Group Limited
Trading as Apex Lifestyle Club

Registered Office

15 Merseyton Road
Ellesmere Port
Cheshire
United Kingdom
CH65 2HQ

partners@apexlifestyleclub.com