Last updated: January 2026

Apex Lifestyle Club (“Apex”, “we”, “us”, or “our”) is operated by Apex Lifestyle Group Limited (Company No. 16589100), registered in England and Wales.

We are committed to protecting your privacy and handling your personal data transparently and securely in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Trading name: Apex Lifestyle Club
Legal entity: Apex Lifestyle Group Limited
Company number: 16589100
Email: support@apexlifestyleclub.com

For the purposes of data protection law, Apex Lifestyle Group Limited is the data controller.

2. What Information We Collect

We may collect and process the following personal information:

Information you provide directly

• Name

• Email address

• Membership details (tier, status)

• Enquiries submitted via contact or partnering forms

• Newsletter subscription details

• Communications you send to us

Information collected automatically

• Basic website usage data (via cookies and analytics)

• IP address and device information (where applicable)

We do not collect special category data (such as health, biometric, or criminal data).

3. How We Use Your Information

We use your information to:

• Provide and manage Apex memberships

• Grant access to the members portal

• Respond to enquiries and support requests

• Administer partner and business enquiries

• Send service-related communications

• Send newsletters and updates (where consent is given)

• Improve our website and services

• Comply with legal and regulatory obligations

We only process personal data where we have a lawful basis to do so.

4. Lawful Bases for Processing

Our lawful bases for processing personal data include:

• Contract – where processing is necessary to provide your membership

• Legitimate interests – to operate and improve our services

• Consent – where you opt in to receive newsletters or marketing communications

• Legal obligation – where required by law

5. Marketing Communications

If you subscribe to our newsletter or opt in to receive updates, we may send you occasional emails about:

• New partners or benefits

• Membership updates

• Apex experiences and announcements

You can unsubscribe at any time using the link in our emails or by contacting support@apexlifestyleclub.com.

We do not sell or rent your personal data to third parties.

6. Sharing Your Information

We may share your information only where necessary with:

• Trusted service providers (e.g. website hosting, email platforms)

• Professional advisers (legal, accounting, compliance)

• Regulatory authorities where legally required

All third parties are required to respect the security of your personal data and process it in accordance with the law.

7. Data Security

We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, or disclosure.

Access to personal data is limited to those who need it to perform their role.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.

When data is no longer required, it is securely deleted.

9. Your Rights

Under UK data protection law, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request deletion of your data

• Object to or restrict processing

• Withdraw consent at any time (where applicable)

• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us at support@apexlifestyleclub.com.

10. Cookies

Our website uses cookies to ensure it functions properly and to analyse site usage.

For more information, please see our Cookie Policy.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

support@apexlifestyleclub.com