Last Updated: September 2026

At Apex Lifestyle Club, we value your privacy and are committed to handling your personal information responsibly.

This Privacy Policy explains how Apex Lifestyle Group Limited ("Apex", "we", "our" or "us") collects, uses, stores and protects your personal information when you visit the Apex Lifestyle Club website, become a member, contact us, enquire about a partnership or otherwise interact with our services.

1. Who We Are

Trading Name: Apex Lifestyle Club
Legal Entity: Apex Lifestyle Group Limited
Company Number: 16589100
Registered in: England and Wales

Registered Office:
15 Merseyton Road
Ellesmere Port
Cheshire
United Kingdom
CH65 2HQ

Privacy enquiries: privacy@apexlifestyleclub.com
General enquiries: support@apexlifestyleclub.com

For the purposes of applicable UK data protection law, Apex Lifestyle Group Limited is the controller responsible for the personal information described in this Privacy Policy.

2. Personal Information We Collect

The information we collect depends on how you interact with Apex Lifestyle Club.

Information You Provide to Us

We may collect information including:

• your full name;

• email address;

• postal address;

• telephone or mobile number where provided;

• account and membership information;

• information submitted through website forms;

• partnership or business enquiries;

• communications you send to us;

• marketing, SMS and communication preferences; and

• other information you choose to provide.

Membership Information

If you become an Apex member, we may collect and process information relating to:

• your membership tier;

• membership status;

• membership start and renewal information;

• membership history;

• your membership card;

• benefits accessed or requested where this information is available to us;

• member preferences; and

• communications relating to your membership.

Payment and Transaction Information

Payments are processed through third party payment providers.

Apex does not normally receive or store your complete payment card details. We may, however, receive and retain information relating to transactions, such as payment status, transaction references, amounts paid, refunds and membership purchases.

Information Collected Through Our Website

When you visit our website, information may be collected about your device and how you interact with the website.

Depending on your cookie choices, this may include:

• IP address;

• browser type;

• device information;

• operating system;

• pages visited;

• website interactions;

• traffic and referral information;

• analytics information; and

• information collected through cookies and similar technologies.

We use technologies including Google Analytics and the Meta Pixel where the appropriate cookie consent has been provided.

More information is available in our Cookie Policy.

3. How We Use Your Personal Information

We may use personal information to:

• create and manage your Apex membership;

• provide access to your member account and member benefits;

• produce and deliver your personalised membership card;

• process membership purchases, renewals and cancellations;

• administer payments and refunds;

• communicate with you about your membership;

• respond to enquiries and provide customer support;

• manage partner and business enquiries;

• maintain the security of our website and member services;

• prevent and investigate fraud, misuse or other inappropriate activity;

• operate, analyse and improve our website and services;

• understand website usage and performance where permitted;

• measure and improve advertising activity where you have provided the appropriate consent;

• send marketing communications where permitted;

• maintain appropriate business and financial records; and

• comply with legal and regulatory requirements.

We will only use personal information where we have an appropriate lawful basis for doing so.

4. Our Lawful Bases for Processing

UK data protection law requires us to have a lawful basis for processing personal information. The lawful basis we use depends on why the information is being processed.

Contract

We may process personal information where this is necessary to enter into or perform our contract with you.

This includes activities such as:

• setting up and administering your membership;

• providing access to membership services and benefits;

• producing and delivering your membership card;

• processing membership payments, renewals and cancellations; and

• providing membership related customer support.

Legitimate Interests

We may process personal information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.

Our legitimate interests may include:

• operating and improving Apex Lifestyle Club;

• maintaining the security of our website and services;

• preventing fraud and misuse;

• responding to appropriate business and partnership enquiries;

• understanding and improving our services; and

• protecting our business, members and partners.

Where we rely on legitimate interests, we consider whether the processing is necessary and balance our interests against the rights and interests of the individuals concerned.

Consent

We rely on consent where required, including for certain cookies and similar technologies, certain marketing activities and SMS communications where you have chosen to opt in.

Where processing is based on your consent, you can withdraw that consent at any time.

Legal Obligation

We may process personal information where necessary to comply with a legal obligation, including applicable tax, accounting, regulatory or legal requirements.

5. Marketing Communications

Where permitted, we may contact you with information about:

• new Apex partners;

• member benefits and offers;

• experiences and events;

• Apex news;

• promotions; and

• other relevant membership updates.

Where consent is required for marketing, we will obtain it before sending those communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained within the email or by contacting us.

Withdrawing from marketing will not prevent us from sending essential communications relating to your membership, account, payments, security or other services you have requested.

We do not sell or rent your personal information to third parties for their own marketing purposes.

6. SMS Communications

Where you choose to opt in to receive SMS communications from Apex Lifestyle Club, we may collect and process information including your name, mobile telephone number, SMS opt in status and information relating to your communications with us.

We may use SMS to respond to customer service enquiries, provide member support and communicate with you about a service or enquiry you have requested.

SMS consent is optional and is not a condition of purchasing or maintaining an Apex membership.

We may use service providers, including Squarespace and its messaging providers, to facilitate SMS communications on our behalf. These providers may process your mobile telephone number and related information where necessary to provide the messaging service.

Your mobile telephone number and SMS consent information will not be sold or provided to third parties for their own marketing purposes.

You can withdraw your consent to receive SMS messages at any time by replying STOP to a message. For assistance, you can reply HELP or contact us at support@apexlifestyleclub.com.

Message and data rates may apply depending on your mobile network provider.

7. Cookies, Analytics and Advertising

Our website uses cookies and similar technologies.

Necessary technologies may be used to operate the website and provide functionality requested by you.

With your consent where required, we also use technologies including Google Analytics to understand website usage and performance and the Meta Pixel to measure and improve advertising activity.

You can accept, decline or manage optional cookies through the cookie controls available on our website.

More information about the technologies we use and how to manage your choices is available in our Cookie Policy.

8. Sharing Your Personal Information

We may share personal information where reasonably necessary with organisations that help us operate Apex Lifestyle Club.

These may include:

• website and technology providers;

• payment processors;

• email, SMS and communication providers;

• membership and account service providers;

• analytics and advertising providers where you have provided the required consent;

• delivery and fulfilment providers used to send membership cards or other items;

• professional advisers such as accountants, legal advisers or insurers; and

• regulators, courts, law enforcement bodies or other authorities where disclosure is required or permitted by law.

We only provide service providers with information reasonably necessary for the services they provide and expect personal information to be handled appropriately and securely.

9. Apex Partners

Becoming an Apex member does not mean your personal information is automatically shared with businesses in the Apex partner network.

Where possible, member benefits are designed to be accessed or redeemed without Apex providing a partner with unnecessary personal information.

We may share information with a partner where:

• it is necessary to provide a benefit, booking, experience or service you have requested;

• you have asked or authorised us to do so;

• you have provided consent where consent is required; or

• another lawful basis permits or requires the sharing.

Where you provide personal information directly to an Apex partner, that partner will generally be responsible for its own handling of that information under its privacy policy.

10. International Data Transfers

Some organisations that provide services to Apex may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is made in accordance with applicable UK data protection law.

Depending on the destination and circumstances, this may include relying on applicable adequacy regulations or recognised contractual safeguards and other appropriate protections.

You can contact us at privacy@apexlifestyleclub.com if you would like further information about the safeguards relevant to your personal information.

11. Data Security

We use appropriate technical and organisational measures designed to protect personal information from accidental or unlawful loss, destruction, alteration, disclosure or access.

Measures may include appropriate access controls, account security, secure technology providers and limiting access to personal information to those who reasonably require it.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

12. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, regulatory, tax, accounting or reporting requirements.

The appropriate retention period depends on factors including:

• the type and amount of personal information;

• why it was collected;

• whether it remains necessary to provide our services;

• applicable legal or regulatory requirements;

• the need to establish, exercise or defend legal claims; and

• relevant security and fraud prevention requirements.

Where personal information is no longer required, we will delete, anonymise or otherwise securely dispose of it as appropriate.

13. Your Data Protection Rights

Depending on the circumstances and the lawful basis we rely upon, you may have rights including:

• Right of access – to request a copy of personal information we hold about you.

• Right to rectification – to ask us to correct inaccurate or incomplete information.

• Right to erasure – to ask us to delete your personal information in certain circumstances.

• Right to restriction – to ask us to restrict how we use your information in certain circumstances.

• Right to object – to object to certain uses of your personal information, including certain processing based on legitimate interests.

• Right to data portability – to receive certain personal information in a portable format or have it transferred where applicable.

• Right to withdraw consent – where we rely on your consent, you may withdraw it at any time.

These rights do not apply in exactly the same way in every circumstance, and exemptions may apply.

To exercise your rights, contact:

privacy@apexlifestyleclub.com

You will not normally be required to pay a fee to exercise your data protection rights.

We may need to verify your identity before responding to a request.

14. Your Right to Object

You have the right to object to certain processing of your personal information where we rely on legitimate interests.

You also have the right to object at any time to the use of your personal information for direct marketing purposes.

If you object to direct marketing, we will stop using your personal information for that purpose.

You can exercise this right by contacting privacy@apexlifestyleclub.com or by using the unsubscribe option provided in our marketing emails.

15. Providing Information to Us

Certain personal information is necessary for us to provide an Apex membership or other services you request.

For example, we need appropriate contact, account and payment related information to create and administer a membership, and a delivery address where required to provide your physical membership card.

If you do not provide information that is necessary to enter into or perform a contract with you, we may be unable to provide the relevant membership, product or service.

Other information may be optional, and this will depend on the particular interaction or service.

Providing a mobile telephone number or consenting to SMS communications is optional unless a mobile number is reasonably required for a particular service you have specifically requested. Consent to receive SMS communications is not a condition of purchasing an Apex membership.

16. Automated Decision Making

Apex does not currently make decisions about individuals based solely on automated processing that produce legal or similarly significant effects.

We may use automated tools to support website functionality, analytics, security, advertising or other business processes, but these do not currently make solely automated decisions about individuals with legal or similarly significant effects.

17. Special Category and Criminal Offence Information

Apex does not intentionally request special category personal information or criminal offence information as part of its standard membership service.

Please avoid providing this type of information to us unless it is genuinely necessary and we have requested or agreed to receive it.

If it becomes necessary for us to process such information, we will only do so where an appropriate lawful basis and any additional legal condition required by applicable data protection law are satisfied.

18. Children's Privacy

Apex Lifestyle Club membership is intended for individuals aged 18 or over.

We do not knowingly collect personal information from children for the purpose of providing Apex membership.

If we become aware that personal information relating to a child has been collected in circumstances where it should not have been, we will take appropriate steps to address it.

19. Third Party Websites

Our website may contain links to third party websites, including websites operated by Apex partners.

Apex is not responsible for the privacy practices of independently operated external websites.

We encourage you to review the relevant privacy information when providing personal information directly to another organisation.

20. Complaints

If you have concerns about how we have handled your personal information, please contact us first so that we have the opportunity to investigate and respond.

Email: privacy@apexlifestyleclub.com

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

You can contact the ICO through its website or by telephone on 0303 123 1113.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technologies, business operations, service providers or applicable law.

The latest version will be published on this page together with the date it was last updated.

Where we intend to use personal information for a materially new purpose, we will provide appropriate information before beginning that processing where required.

22. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data protection rights or have concerns about how Apex handles your personal information, please contact:

Apex Lifestyle Group Limited
Trading as Apex Lifestyle Club

Registered Office:
15 Merseyton Road
Ellesmere Port
Cheshire
United Kingdom
CH65 2HQ

Privacy enquiries: privacy@apexlifestyleclub.com
General enquiries: support@apexlifestyleclub.com