Last Updated: July 2026

At Apex Lifestyle Club, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how Apex Lifestyle Group Limited ("Apex Lifestyle Club", "Apex", "we", "our" or "us") collects, uses, stores and protects your personal information when you visit our website, become a member or interact with our services.

By using our website or becoming an Apex member, you agree to the practices described in this Privacy Policy.

1. Who We Are

Trading Name: Apex Lifestyle Club

Legal Entity: Apex Lifestyle Group Limited

Company Number: 16589100

Registered in England & Wales

Registered Office:

15 Merseyton Road

Ellesmere Port

Cheshire

United Kingdom

CH65 2HQ

Email: support@apexlifestyleclub.com

For the purposes of UK data protection legislation, Apex Lifestyle Group Limited is the Data Controller responsible for your personal information.

2. Information We Collect

Depending on how you interact with Apex Lifestyle Club, we may collect the following information.

Information You Provide

• Full name

• Email address

• Postal address

• Telephone number (where provided)

• Membership details

• Login details for your member account

• Contact and partnership enquiries

• Communications you send to us

• Newsletter preferences

• Any other information you choose to provide

Membership Information

Where applicable, we may collect information relating to:

• Membership tier

• Membership status

• Membership history

• Benefits accessed

• Member preferences

Payment Information

Payments are processed securely through trusted third-party payment providers.

Apex Lifestyle Club does not store your full payment card details.

Information Collected Automatically

When you visit our website we may automatically collect:

• IP address

• Browser type

• Device information

• Operating system

• Website usage statistics

• Pages visited

• Cookies and similar technologies

We do not knowingly collect special category personal data (such as health, biometric or criminal offence data).

3. How We Use Your Information

We use your information to:

• Create and manage your Apex membership

• Provide access to the members' portal

• Deliver member benefits

• Send membership cards and welcome packs

• Respond to enquiries

• Manage partnership applications

• Provide customer support

• Improve our website and services

• Send membership updates

• Send marketing communications where you have opted in

• Detect fraud and protect our members

• Comply with legal and regulatory obligations

We only process personal information where we have a lawful basis for doing so.

4. Lawful Bases for Processing

Under UK GDPR, we rely on one or more of the following lawful bases:

Contract

Where processing is necessary to provide your Apex membership and associated services.

Legitimate Interests

To operate, improve and protect Apex Lifestyle Club and its members.

Consent

Where you choose to receive newsletters, marketing communications or promotional updates.

Legal Obligation

Where we are legally required to process personal information.

5. Marketing Communications

If you choose to receive marketing communications, we may contact you regarding:

• New partner announcements

• Exclusive member offers

• Membership updates

• Experiences and events

• Company news

• Promotions

You can unsubscribe at any time by:

• Clicking the unsubscribe link contained within our emails; or

• Contacting us directly at support@apexlifestyleclub.com

We will never sell, rent or trade your personal information to third parties for marketing purposes.

6. Sharing Your Information

We only share your information where necessary.

This may include trusted third-party providers who help us operate Apex Lifestyle Club, including:

• Website hosting providers

• Email communication providers

• Analytics providers

• Royal Mail or other delivery providers for membership fulfilment

• Professional advisers including accountants or solicitors

• Regulatory or law enforcement authorities where required by law

We do not routinely share your personal information with Apex partner businesses unless:

• You have given your consent; or

• It is necessary to provide a service you have requested.

All third parties are required to protect your personal information and process it in accordance with applicable data protection legislation.

7. Data Security

Protecting your information is extremely important to us.

We implement appropriate technical and organisational security measures designed to protect personal information against:

• Unauthorised access

• Loss

• Misuse

• Alteration

• Disclosure

• Destruction

Access to personal information is limited to individuals who require it to perform their role.

Although no online system can ever be guaranteed to be completely secure, we continually take reasonable steps to safeguard your information.

8. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including satisfying legal, regulatory, tax and accounting requirements.

When personal information is no longer required, it is securely deleted or anonymised.

9. International Data Transfers

Some of the trusted service providers we use may process personal information outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place to protect your information in accordance with UK data protection legislation.

10. Your Rights

Under UK data protection law you have the right to:

• Request access to your personal information

• Request correction of inaccurate information

• Request deletion of your information

• Request restriction of processing

• Object to certain processing activities

• Request transfer of your information where applicable

• Withdraw consent at any time where processing is based on consent

To exercise any of these rights please contact:

support@apexlifestyleclub.com

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your personal information has been handled incorrectly.

11. Cookies

Our website uses cookies and similar technologies to:

• Ensure the website functions correctly

• Improve website performance

• Understand how visitors use our website

• Improve the user experience

You can manage cookie preferences through your browser settings.

Further information is available within our Cookie Policy.

12. Third-Party Websites

Our website may contain links to third-party websites, including our partner businesses.

We are not responsible for the privacy practices, content or security of external websites and encourage you to review their own privacy policies before providing any personal information.

13. Children's Privacy

Apex Lifestyle Club is intended for individuals aged 18 years or over.

We do not knowingly collect personal information from anyone under the age of 18.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations or the services we provide.

Any updates will be published on this page together with the revised "Last Updated" date.

We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have any questions regarding this Privacy Policy or how Apex Lifestyle Club handles your personal information, please contact:

Apex Lifestyle Group Limited
Trading as Apex Lifestyle Club

Registered Office

15 Merseyton Road
Ellesmere Port
Cheshire
United Kingdom
CH65 2HQ

support@apexlifestyleclub.com

We aim to respond to all privacy-related enquiries promptly and in accordance with applicable data protection legislation.