Last Updated: September 2026

This Cookie Policy explains how Apex Lifestyle Club, operated by Apex Lifestyle Group Limited ("Apex", "we", "our" or "us"), uses cookies and similar technologies when you visit our website.

When you first visit our website, you can choose whether to allow optional cookies through our cookie consent controls. You can accept all optional cookies, decline them or manage your preferences by category.

Necessary cookies that are required for the website or services you request to function may be used without your consent.

You can review or change your cookie preferences through the cookie controls available on our website.

1. What Are Cookies?

Cookies are small text files that may be stored on your computer, smartphone or other device when you visit a website.

They can help websites operate correctly, remember preferences, maintain secure sessions and provide information about how a website is used.

Some cookies may involve the collection or processing of information relating to your device or your use of the website.

Similar technologies, such as pixels, tags, scripts or local storage, may perform related functions. References to cookies in this Policy include similar technologies where applicable.

2. Who We Are

Trading Name: Apex Lifestyle Club
Legal Entity: Apex Lifestyle Group Limited
Company Number: 16589100
Registered in: England and Wales

Registered Office:
15 Merseyton Road
Ellesmere Port
Cheshire
United Kingdom
CH65 2HQ

Email: privacy@apexlifestyleclub.com

3. Types of Cookies We Use

Necessary Cookies

These cookies are required for the operation of our website and certain services.

They may be used to:

• provide core website functionality;

• maintain website and account security;

• enable members to access secure areas;

• maintain browsing or authentication sessions;

• remember your cookie choices; and

• support functionality requested by you.

Necessary cookies are always enabled because they are required for the website or services you request to function.

Performance and Analytics Cookies

We use performance and analytics technologies to help us understand how visitors use the Apex Lifestyle Club website.

These may include Google Analytics and may collect information about:

• website visits and traffic;

• pages viewed;

• how visitors navigate the website;

• interactions with website content;

• general website performance; and

• technical information relating to website usage.

We use this information to understand website performance and improve the experience we provide.

Performance and analytics cookies are optional and will only be used where the appropriate consent has been provided.

Advertising Cookies

We use advertising technologies, including the Meta Pixel, to help us understand the effectiveness of our advertising and marketing activity.

These technologies may help us:

• measure the performance of advertising campaigns;

• understand actions taken after interacting with an advertisement;

• measure conversions; and

• improve and optimise future advertising activity.

Advertising cookies are optional and will only be used where the appropriate consent has been provided.

You can accept, decline or manage these cookies through the cookie controls available on our website.

4. Third Party Cookies and Technologies

Some cookies and similar technologies used through our website are provided by third party services.

These include services used for website functionality, analytics, advertising, payment processing and other website features.

For example, we use services provided by Google, including Google Analytics, to understand website usage, and Meta, including the Meta Pixel, to measure and improve advertising activity.

These third parties may process information collected through their technologies in accordance with their own privacy policies.

Where consent is required, these technologies will only be used after you have provided the appropriate consent through our cookie controls.

5. Your Cookie Choices

When you first visit our website, our cookie consent controls allow you to choose how optional cookies are used.

You can:

• Accept all optional cookies;

• Decline all optional cookies; or

• select Manage cookies to choose your preferences by category.

Within our cookie settings, Necessary cookies are always enabled. Performance and Analytics cookies and Advertising cookies can be controlled according to your preferences.

You can change your cookie preferences at any time through the cookie settings available on our website.

Where consent has been provided, you can withdraw that consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

6. Browser Controls

You can also control or delete cookies through your web browser settings.

Depending on your browser, you may be able to:

• view stored cookies;

• delete cookies;

• block cookies;

• restrict third party cookies; or

• change how websites are permitted to store information on your device.

Blocking certain cookies may affect the functionality of parts of the Apex Lifestyle Club website, including member login or other services that depend on necessary cookies.

7. How Long Cookies Remain

Cookies may be either:

Session cookies, which normally expire when you close your browser; or

Persistent cookies, which remain on your device for a specified period or until they are deleted.

The duration of individual cookies depends on their purpose and the service that provides them.

Where appropriate, further information about individual cookies and their duration may be available through our cookie settings or the relevant third party provider.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to our website, technologies, service providers or applicable law.

The latest version will be published on this page together with the date it was last updated.

9. Contact Us

If you have any questions about this Cookie Policy or how Apex uses cookies and similar technologies, please contact:

Apex Lifestyle Group Limited
Trading as Apex Lifestyle Club

Registered Office:
15 Merseyton Road
Ellesmere Port
Cheshire
United Kingdom
CH65 2HQ

Email: privacy@apexlifestyleclub.com

This Cookie Policy should be read alongside our Privacy Policy and Website Terms of Use, which provide further information about how Apex Lifestyle Club handles personal information and the terms governing use of our website.