Apex offers four membership tiers, each designed to deliver increasing levels of access and value:

• Apex Core – Everyday lifestyle savings

• Apex Plus – Travel comfort and premium offers

• Apex Elite – Status, upgrades, and priority support

• Apex Summit – Unlimited access and VIP concierge

You can compare memberships and select the tier that best fits your lifestyle. Members can upgrade at any time as their needs evolve.

Once you join Apex:

• Your membership activates immediately

• You gain access to the Apex members portal

• Your digital Apex membership card becomes available

• You can begin using eligible benefits straight away

There are no waiting periods and no activation delays.

All Apex benefits are organised into clear categories to make them easy to find and use:

• Lifestyle – Shopping, dining, wellness, and everyday offers

• Travel – Travel-related benefits and airport lounge access (tier-based)

• Hotels – Preferred rates, savings, and hotel status benefits

• Experiences – Leisure, attractions, and curated opportunities

• Business – Concierge services and professional lifestyle support

• Community – Member initiatives and partner collaborations

Available benefits expand as you move through higher membership tiers.

Apex benefits are delivered in a controlled way to ensure a positive experience for both members and partners.

In-Store Benefits

When visiting participating partners, simply present your digital Apex membership card at checkout to receive the advertised benefit.

Memberships are personal and non-transferable. Some partners may request confirmation that the name on your card matches your ID.

Online Benefits

For online partners, Apex uses a Request Discount Code system.

This approach helps protect partner offers, prevents unauthorised sharing, and ensures benefits remain exclusive.

To redeem an online benefit:

1. Log in to your Apex members area

2. Select the relevant partner

3. Click Request Discount Code

4. Your personalised code is emailed directly to you

Codes are issued per member and are intended for personal use only.

Depending on your membership tier, Apex may include:

• Airport lounge access (paid or complimentary)

• Global airport lounge networks

• Preferred hotel rates

• Hotel loyalty status and room upgrades

Higher tiers unlock greater comfort, recognition, and convenience — without the complexity of traditional loyalty programmes.

All members have access to support through the members portal.

You can:

• Submit membership or benefit enquiries

• Request discount codes

• Get help managing your membership

Elite and Summit members benefit from enhanced or concierge-style support.

Apex is designed to grow with you.

As your travel habits, lifestyle, or priorities change, you can upgrade your membership at any time to unlock additional benefits, enhanced access, and exclusive experiences — without starting over.